Website Optimisation Specialist

Overview of Company

Amtivo Group is a leading British group in the world of certifications, which operates in 27 countries with approximately 30,000 active certificates, thanks to multiple international accreditations, including Accredia in Italy, UKAS in the United Kingdom and EIAC in the United Arab Emirates.

Who are we looking for?

This exciting opportunity is for a highly motivated person to join our expanding Marketing team.

Role overview

We are seeking a pro-active, self-starter to join our marketing team. You will have a passion for the customer experience and the user journey across our portfolio of websites. You will be able to articulate how Conversion Rate Optimisation (CRO) can be used to drive business performance, with a good understanding of how to approach, measure and assess CRO tests.

This role will suit someone with an analytical mindset, a passion for the finer details and a desire to see tangible business benefits from their efforts.

Job Purpose:

To support in the optimisation of all websites across the Amtivo portfolio to deliver a best-in-class Conversion Rate Optimisation programme. Focussed on the customer experience and user journey, utilising CRO to drive business performance and measure and assess CRO tests using analytical tools.



  • Explore and understand the customer experience and user journey, and own these across our portfolio of websites, identifying how Conversion Rate Optimisation (CRO) can continually improve performance.
  • Explore and keep fully informed of CRO best practices that we can trial and test to identify the most effective approaches across our websites.


  • Analyse UX behaviour and performance across our website portfolio, utilising relevant tools (e.g., analytics, heat maps, click maps, session recordings) to help assess current performance, and pinpoint areas for improvement.
  • Develop and manage a robust testing programme that seeks to continuously improve conversion rates, working collaboratively with teams across the business to plan and design relevant tests.
  • Utilise research and insights about online consumer behaviour and undertake regular reviews of competitor’s customer journeys to identify areas to improve conversation rates.


  • Report on key performance metrics on a weekly basis, highlighting insights and proposed actions to further improve performance.
  • Report on test learnings and insights specifically with key stakeholders, ensuring recommendations are mapped on to the web development roadmap.


  • Explore and identify tools that will enable us to gain valuable insights that we can translate into actionable learnings to improve performance.
  • Explore training opportunities that will maximise efficient use and application of the tools available to us, to ensure the best possible performance and measurement of performance.

Success criteria:

  • Clear results of A/B testing to identify what is/is not working to optimise conversion rates.
  • Increased user engagement and improved user experience (e.g., lower bounce rates, increased page views per session, higher average length of time on pages).
  • Increased conversion rates for key conversion points. (e.g., landing pages, sign-up forms, checkout processes).
  • Increased leads and revenue.
  • Increase in leads generated and decrease in cost per customer acquisition for paid ads through improved website landing pages.


Successful candidates will have these high-level behavioural indicators:

  • The ability to demonstrate a clear understanding of UX / UI user journeys across online channels.
  • Knowledge of performance marketing, and the role CRO plays in optimisation and performance.
  • Hands on experience of online testing techniques and tools (e.g., MVT, A/B) and web behaviour tools (e.g., heat mapping, session recording) as well as Google Analytics.
  • Highly organised and an excellent communicator, managing CRO projects through to delivery, whilst maintaining good relationships with stakeholders.
  • Familiarity with WordPress and HubSpot would be an advantage.


Our preference would be to recruit a candidate who can interact on-site with our Kent-based team, up to 3 days per week, however, we will consider alternative options for the right candidate.

If you’re interested in a confidential conversation, please email your CV to